Craig Sargant. My work and other people's that drive me to design!
Dec 12 '11

These are the final designs for my posters for my university brief, promoting and exhibition called Power of Brands, this follows on from the book I designed on the same theme; brand rituals. I am really happy with the finished designs, the Guinness one stands out as the real successful design but I also like the other and think they work well together as a campaign.

1 note Tags: poster brand rituals guinness kit kat corona heinz

Dec 12 '11

These are the first 6 spreads after the introduction of my final publication. I feel it has came together really well. I have had some great influences which I have posted during the development which I have learnt a lot from.

9 notes Tags: Brand Rituals

Dec 8 '11

I just received my new Prat Pampa Spiralbook Portfolio in the post ready for submission of this semesters work. Looks so good!

6 notes Tags: prat portfolio

Dec 5 '11

With these posters on brand rituals I am now closer to them being the final designs. I have come up with a few totally new designs and a few developed from previous. One of the other main objectives here was to test out the positioning and size of the text, hence it being different on each poster.

1 note Tags: brand rituals

Nov 28 '11

Some awesome illustrations by Holly Wales. The images she has created really relate to some on the ones I have created in a publication I recently posted. They look extremely realistic, some of the best I have seen with what seems to be felt tips.

(Source: hollywales.com)

5 notes Tags: Holly Wales Illustration felt tips brands

Nov 28 '11

I was amazed when I first notice that the inside of the Guinness Harp (above right) looks like a mouth and even more when i did the design for the first image (above left), then to my disappointment I research more into Guinness’ adds to find that they had already done a very similar idea for their Guinness Red. I’m still glad that I came up with it as well.

5 notes Tags: Guinness Ad harp design

Nov 28 '11

These are initial poster designs promoting an exhibition on brand rituals. I have taken some of the design I previously posted and now put them into a poster. The exhibition is by D&AD so I am trying to design them like a collection of posters that they would produce. They often have a black background and have large image with small text in the corner making the image the vocal point.

Tags: brand rituals

Nov 26 '11

A great little game which a lot of you will have seen before but it’s really enjoyable and at the same time frustrating if you can’t think of it, so thought I would share it with you. It shows just how recognisable logos are from just one letter. GUESS THE LOGO…

47 notes Tags: logo design guess game

Nov 26 '11

I believe that ‘design’ as such is grossly undervalued in our society and education - because the awful Greek gang of three led us to believe that analysis and judgement were enough. Most of the major problems in the world will not be solved by further analysis. They need design.

Edward de Bono

— A Smile In The Mind

12 notes Tags: a smile in the mind graphic design witty thinking

Nov 25 '11
A brilliant, brilliant ad in my opinion. so many great ads are made up of when two things are brought together often things you wouldnt expect, and this is a great example of that. Get two things that spin around and put them together, what better way could you advertise a casino? Linked to Ads of the World.

A brilliant, brilliant ad in my opinion. so many great ads are made up of when two things are brought together often things you wouldnt expect, and this is a great example of that. Get two things that spin around and put them together, what better way could you advertise a casino? Linked to Ads of the World.

6 notes Tags: design advertising casino airport

Nov 25 '11
I don’t usually find much packaging which I really like but this is one of the few which I defiantly do. I love how it is slanted making it so different to most normal style labels. I believe his was just a prototype though but I maybe wrong, would be a big shame if this wasn’t made. The website I found it on is linked by the image, although I did not like a lot of them on there it’s great when you find one as good as this, well worth looking.

I don’t usually find much packaging which I really like but this is one of the few which I defiantly do. I love how it is slanted making it so different to most normal style labels. I believe his was just a prototype though but I maybe wrong, would be a big shame if this wasn’t made. The website I found it on is linked by the image, although I did not like a lot of them on there it’s great when you find one as good as this, well worth looking.

101 notes Tags: packaging design bottle label cognac V.S.O.P.

Nov 25 '11
One of my favourite pieces of work from the book A Smile in the Mind. I love how they have been able to make the design work so well with three different topics. You so often see clever cutting up of text in a single design but very rarely with three.

One of my favourite pieces of work from the book A Smile in the Mind. I love how they have been able to make the design work so well with three different topics. You so often see clever cutting up of text in a single design but very rarely with three.

12 notes Tags: a smile in the mind packaging design

Nov 25 '11

Video of Milton Glaser on Ted Talks containing images from last post

Nov 25 '11

Two images I saw whilst watching a talk by Milton Glaser on Ted Talks. The videos a great watch, very funny and great to see how Milton was thinking whilst designing these great pieces of work. Seeing the word ‘hat’ in whatever is great!

18 notes Tags: Milton Glaser art is whatever graphic design

Nov 25 '11

These are two pages from a publication I am currently working on about Brand Rituals. I have really enjoyed working to the grids in InDesign and I’m pleased with the results so far. There’s still a few changes I need to make and will post my progress soon.

12 notes Tags: brand rituals publication design indesign